Chapter 12
Marketing Opportunities Here, There, and Everywhere
Putting what you have to work for you
As we have firmly established, everything is marketing and everything presents an opportunity for you to make a great impression and motivate your targets to decide that you are their best choice for the products and services you provide. When you think like a marketer, you harness these opportunities to stand out of the crowd, the clutter, and the competition. And, you turn your company into a marketing machine.
It is a waste of your time, money, and sanity to focus solely on the outside without making good due of what sits right under your nose and stares you in the face. You undermine everything you do outside by not focusing on everything ...
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