Think One Team, 3rd Edition

chapter 8transformation — the new norm

After four weeks of intensive activity, the members of The Big Jelly Bean Team Project met with the Executives for a full day to share their findings and recommendations on how best to move forward.

To make sure that every attendee grasped the urgency of O’Donnell's situation, Jenny opened the day by sharing the realities that Steve had presented to an incensed Charles at what became his final Executive meeting.

She looked around the room at stern faces, all with their own thoughts — all with their own hopes and concerns.

‘I know that most of you want more than just a job. You want a future. You want to be part of a winning team, not one that's scraping by on the strength of a fading brand name.

‘Sure, we can cut costs and probably hold onto a patch of the market, but who wants to live their life just surviving?

‘Fortunately, we have a second choice and it's not about being a victim of our circumstances.’

She flicked on the slide with the Strategy Diamond.

‘Today I want everyone to recognise that this isn’t simply a question of do you or don’t you want to be part of the business or even part of the transformation. It's about asking, “Are we prepared to put this business and ourselves into constant transformation — to become so ...