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Think Strategically by Ken Langdon, Andy Bruce

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Choose Areas of Emphasis

Your choice of strategic emphasis will tell you where to put your resources and where your people should spend their time. To get these priorities right, look at your products, services, and markets in appropriate groups.

Segment Markets and Customers

Group your markets and customers to make the list more manageable. This is an opportunity for the team to be creative and possibly come up with new insights for new markets. Think of the first bank to realize that there was a huge group of customers who wanted to do their banking online, or the first airline that anticipated the massive growth in customers who would prefer a cheaper ticket price to any form of luxury during the journey.

Group Products and Services ...

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