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Thinkers 50: Future Thinkers: New Thinking on Leadership, Strategy and Innovation for the 21st Century by Des Dearlove, Stuart Crainer

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CHAPTER 6

Innovation Now

Historically, innovation has tended to take place in two stereotypical locations. The first is Silicon Valley, with its high-tech start-ups: big ideas, high fives, world-changing ambitions, and so on. The more traditional home of innovation is the corporate R&D center: techies, wisdom, and knowledge condensed into a single building crammed full with bright ideas.

No more. Recent years have seen an assault on those innovation standards. Innovation is not a function of wacky creativity or the size of the R&D budget. To mix our metaphors, it is increasingly difficult to pigeonhole or keep a lid on innovation. Bright ideas are suddenly everywhere. But how do you find the right ones?

The Field of Thinkers

Amid the crowded ...

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