CHAPTER3

Level 5 Leadership

Humility is not a word that is often associated with modern leaders. Indeed, a humble leader is almost a contradiction in terms. It needn’t be.

Leading the intellectual charge in praise of humility was C. K. Prahalad, who topped the Thinkers50 ranking in 2007 and 2009 before his premature death in 2010. When we talked with C. K. shortly before his death, he talked about leadership.

What do you think will be the characteristics of the new generation of leaders?I think humility is a good start. I think we got to a point where people thought that if you wanted to be a leader, you had to be arrogant. No. First, leadership is about hope, leadership is about change, and leadership is about the future. And if you start with ...

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