4: Ensuring Web 2.0 sites are compliant
cause substantial damage or distress which is
unjustified
41
.
Another risk associated with website feedback and
comments is that, potentially, this could open the
door to negative comments. However, negative
comments and feedback can be turned around and
organisations are usually better off once they learn
to deal with them.
Organisations uses sites such as Twitter and
Facebook to ‘listen in’ on what people are saying
about their company or products. They can also
use such feedback to respond very rapidly to
negative feedback. One US presidential candidate
in the