5The Price Is Right
Now that you have defined your value proposition, built and enraptured your brand, and begun curating the digital voice of that brand, it’s time to begin selling your ideas and yourself. Ten years ago, the path ahead of you would have had a much longer-term horizon. You would have hung up your shingle, as the saying goes, and started personal selling and networking. Now in the social media age, things can happen much more quickly. That said, you still need to pursue multiple paths to build a successful practice.
But first things first. It’s time to talk money.
Fee Structures
Fees are set in many ways, but there are four broad categories: an hourly fee, a project fee, a success ...
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