Saul Bass1969

The Bell System was the name given to the sprawling network of 23 separate US companies that provided the country with its telecommunications from the time the first licensed exchanges had been set up in the late 1870s until the group was broken up by the US government in 1984. Headed up by the American Telephone and Telegraph Company (AT&T) from 1885, the system was effectively a sanctioned monopoly. By 1968, it was also the world’s biggest corporation with a million employees and 100 million telephone lines running across North America. The scale of the company was unprecedented, and when the designer Saul Bass was asked to look at overhauling the Bell System identity it was the largest design project of its kind. ...

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