Gerry Barney,Design Research Unit1964

The arrows of indecision. The barbed wire. The crow’s feet. In the 50 years since he drew up one of the UK’s most recognizable symbols, designer Gerry Barney has probably heard them all. But he doesn’t mind. While the British public were to gradually fall out of love with British Rail as an organization, Barney’s classic double arrow logo steadfastly carried on, quietly working away as a simple but remarkably relevant piece of design.

Its workhorse resilience is impressive. It survived British Rail’s privatization in 1996, the effective re-nationalization of the railway infrastructure in 2002, and remains the de facto symbol for rail stations across the UK, used over a range of applications from ...

Get TM now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.