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RANDSTAD

Ben Bos,Total Design1966

Frits Goldschmeding and Ger Daleboudt, two Dutch economics students at the Vrije Universiteit in Amsterdam, compiled their final thesis in 1960 on the subject of the increasing validity of a flexible labour market and the concept of temporary work. After graduating, the pair founded their first temporary employment agency, Uitzendbureau Amstelveen (Amstelveen Temp Office) in their home town in the North Holland province. A few years after establishing a handful of small offices in Amstelveen and Amsterdam-South, the founders changed the company name to Randstad, in honour of the industrialized area in the west of the country where, they believed, the company truly belonged. In 1966, Ben Bos of the Amsterdam studio ...

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