To Disrupt or Not to Disrupt?
Disruption isn’t always the right strategy for startups. It’s a choice.
The term disrupt has become synonymous with being an ambitious startup of any type. There’s an almost cult-like devotion to the idea that becoming a disrupter is the best path to success — witness, for example, the annual TechCrunch Disrupt conference. But most studies of disruption have focused on the disrupted — why businesses that are seemingly at the top of their game suddenly find themselves in distress. In short, industry leaders are vulnerable to disruption when they are stuck in their profitable business model, finding themselves unable to see or respond to the mismatch between what they are offering and ...
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