Chapter 4

Why Must I Remember That Communication Is About Relationships?


Judith Wegner Weir, an account coordinator at a PR firm, grew up in Germany and earned a degree at IBK Göttingen, a university in her home country. About 8 years ago, she moved to the United States, where she earned a business degree. Through her studies and her work, Judith has learned the importance of relationships. In a recent conversation with us, Judith said:

Most of my work involves working with journalists to gain publicity for my clients. I write media advisories and news releases, and make follow-up calls to reporters at media outlets. Sometimes journalists can ...

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