9

The opposite of failure

Before I can credibly describe managerial approaches which work, will succeed and should produce the intended results, it is essential that I lay the positive foundation stones that will enable these things to happen. They are the opposites to many of the things I have described so far and they make sense in their own right. I will set them out in this chapter and build on them in the rest of the book.

Five key ideas

There are five key ideas which underpin my notion of what management is about, what we should recognise and what we should strive for as managers.

IDEA 1: DON’T BE TOO CONCERNED WITH THE OUTSTANDING

  • Survival is about being sufficiently good.
  • This does not mean a lack of ambition or a messy compromise. ...

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