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Top Market Strategy by Elizabeth Rush Kruger

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5.1 Overview

Profitability segmentation is the most actionable yet least used type of behavioral segmentation. This approach segments your customers by their profitability and distinguishes your most profitable customers from your least profitable customers.

Profitability segmentation can identify the most profitable 20% of your customers and distinguish them from your other customers.

The results of profitability segmentation show you how to target your most profitable market segment and to position the marketing strategy of your business exclusively for this target market.

Your business maximizes its profit from customers by targeting your most ...

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