O'Reilly logo

Top Market Strategy by Elizabeth Rush Kruger

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6.3 Segment Your Customers by Their Profitability

Respondents with a certain profitability index score represent all customers in the marketplace with a similar potential for profitability. Chapter 10 explains the essence of profitability segmentation—how to segment JetSpray respondents by their potential profitability, while Appendix 4 specifies the relevant keystrokes.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required