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Top Market Strategy by Elizabeth Rush Kruger

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6.6 Position Your Business With Marketing Strategies

The distinguishing characteristics of your top market segment suggest effective marketing strategies for serving this target market. Chapter 13 shows how to use this profile to create effective marketing strategies for acquiring highly profitable, new customers. Of course, the profile of JetSpray's top market segment will differ from the profile of your top market segment.

The distinguishing characteristics of your target market suggest effective marketing strategies for attracting highly profitable, new customers to your business.

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