13.1 JetSpray's Marketing Strategies
The results of profitability segmentation provide valuable insights about the distinguishing characteristics of JetSpray's top market segment. These insights guided the author in creating marketing strategies to attract highly profitable new customers (Table 18). However, your results from the profitability segmentation of your business will guide you to create entirely different marketing strategies.
Table 18. Marketing Strategies for JetSpray's Target Market Segment
|Marketing tools||Marketing elements||Marketing strategies|
|Design the product for status.||Brand nameStyleFeaturesQualityLabelingNew product||Build a reputation for status.Create an elitist look.Improve grip and stability; build in a coolerWarranty the ...|