A1.2 Psychographics (Items 7–11)
The respondents rated their level of agreement with the following descriptive statements on a 5-point Likert rating scale. The report lists in descending order their average rating for each statement.
Personality. My personality is …competitive, extraverted, playful, technical, or nurturing (Chart 3).
Activity Loved. I love to …share activities, socialize in groups, play with my family, compete in extreme sports, or improve engines (Chart 4).
Reputation. People who know me say I am a …self-sufficient person, competitor, adventurer, social climber, or comedian (Chart 5).
Value. I certainly value …freedom, being the best, ingenuity, nature, or social status (Chart 6).
Media Enjoyed. I truly enjoy …situation comedies ...