A1.2 Psychographics (Items 7–11)

The respondents rated their level of agreement with the following descriptive statements on a 5-point Likert rating scale. The report lists in descending order their average rating for each statement.

Personality. My personality iscompetitive, extraverted, playful, technical, or nurturing (Chart 3).

Activity Loved. I love toshare activities, socialize in groups, play with my family, compete in extreme sports, or improve engines (Chart 4).

Reputation. People who know me say I am aself-sufficient person, competitor, adventurer, social climber, or comedian (Chart 5).

Value. I certainly valuefreedom, being the best, ingenuity, nature, or social status (Chart 6).

Media Enjoyed. I truly enjoysituation comedies ...

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