O'Reilly logo

Top Market Strategy by Elizabeth Rush Kruger

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

A1.2 Psychographics (Items 7–11)

The respondents rated their level of agreement with the following descriptive statements on a 5-point Likert rating scale. The report lists in descending order their average rating for each statement.

Personality. My personality iscompetitive, extraverted, playful, technical, or nurturing (Chart 3).

Activity Loved. I love toshare activities, socialize in groups, play with my family, compete in extreme sports, or improve engines (Chart 4).

Reputation. People who know me say I am aself-sufficient person, competitor, adventurer, social climber, or comedian (Chart 5).

Value. I certainly valuefreedom, being the best, ingenuity, nature, or social status (Chart 6).

Media Enjoyed. I truly enjoysituation comedies ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required