O'Reilly logo

Top Market Strategy by Elizabeth Rush Kruger

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

A2.1 Demographics (Items S-4, 12–14)

Quotas. Compared to other customers, significantly more in the target market live inland (87% versus 53%) and have purchased three-passenger models (65% versus 52%).

Gender and Age. The target market has significantly more females (70% versus 27%), more in their 50s (53% versus 17%), and fewer under 30 years of age (10% versus 33%) than other market segments (Chart 14).

Income. In contrast to others customers, significantly more of the target market consider themselves a wealthy person (53% versus 6%), and fewer consider themselves a striver (3% versus 53%) (Chart 15).

Chart 14. Target market's age.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required