A2.1 Demographics (Items S-4, 12–14)
Quotas. Compared to other customers, significantly more in the target market live inland (87% versus 53%) and have purchased three-passenger models (65% versus 52%).
Gender and Age. The target market has significantly more females (70% versus 27%), more in their 50s (53% versus 17%), and fewer under 30 years of age (10% versus 33%) than other market segments (Chart 14).
Income. In contrast to others customers, significantly more of the target market consider themselves a wealthy person (53% versus 6%), and fewer consider themselves a striver (3% versus 53%) (Chart 15).
Chart 14. Target market's age.