O'Reilly logo

Top Market Strategy by Elizabeth Rush Kruger

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

A4.3 Define the Profitability Index as the Proxy for Profit From Customers

We defined the profitability index as seating capacity times the loyalty index and calculated the profitability index score for the first respondent by clicking on BL2 and entering “=BJ2*BK2.” To obtain the profitability index scores for the other respondents, we pasted this formula to BL3 through BL151.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required