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Top Market Strategy by Elizabeth Rush Kruger

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A4.5 Define the Profitability Segments

Table 14 reports in ascending order the profitability index scores of the respondents. We defined the top market segment as the 20% of the respondents who scored at least 10 on the profitability index. To create Table 14 we selected “Tools,” “Data Analysis,” and “Histogram”; specified BL2:BL151; and checked “Worksheet Ply.” Then we edited the table with labels and added breakpoints for the market segments.

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