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Top Market Strategy by Elizabeth Rush Kruger

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A4.6 Chart the Profitability Segments

We charted the respondents by their profitability by copying the profitability index scores to empty cells and selecting “Tools,” “Data,” “Analysis,” “Histogram,” and “Chart Output.” Since “Bin” refers to the grouping interval for each bar, we highlighted all but the last profitability index score. Figure 7 shows how we added profitability segments to the bar chart.

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