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Top Market Strategy by Elizabeth Rush Kruger

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Column Codes

Survey QuestionsColumnsSpecifics
ID#ARespondent identification number
Screener-1 Current owner of a JetSpray personal watercraft?BQualifies as a customer
Screener-2 Own a two-passenger JetSpray model?CNumber purchased
Screener-3 Own a three-passenger JetSpray model?DNumber purchased
Screener-4 Location?E1 = County with a coastline2 = Inland county
1 Problems with your JetSpray?FGHIJ1.1 Stalling engine1.2 Falling off1.3 Sliding in sharp turns1.4 Tipping with heavy passengers1.5 Capsizing
2 Improvements wanted?KLMNO2.1 Hot dog boat2.2 Garage storage rack2.3 Built-in cooler2.4 Floating boat jump2.5 Larger model for skiing and wake boarding
3 Loyal to JetSpray?PQR3.1 JetSpray models3.2 A JetSpray dealer3.3 JetSpray equipment
4 Rate ...

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