3: Criteria for the Target Market
7: Applications of the Pareto Distribution
8: Steps of Profitability Segmentation
9: In-Depth Interview With Mrs. Rich Goldman
10: Buyer Profile for Mrs. Rich Goldman
11: Summary of JetSpray's In-Depth Interviews
12: Response Options for JetSpray's Survey Questions
13: Quotas for JetSpray's Respondents
14: Breakpoints for JetSpray's Market Segments
15: Buyer Profile of JetSpray's Top Market Segment
16: Evaluation of JetSpray's Top Market Segment
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