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Top Market Strategy by Elizabeth Rush Kruger

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Preface

The 80/20 rule summarizes a universal law that predicts the relationship of inputs to outputs—and even governs the impact of customers on your business profit. According to this law, you can expect that the top 20% of your customers will generate 80% of your profit from customers and be 16 times more profitable than your other customers. Top Market Strategy: Applying the 80/20 Rule demonstrates the three steps to apply this universal law in your business:

  1. Segment your customers by their profitability and distinguish the most profitable 20% of your customers.
  2. Select this market segment as your target market.
  3. Focus your strategic marketing plan on serving this target market.

This book reveals insider secrets for your business success, ...

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