Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

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BEING TRANSPARENT AND LIKABLE

SOCIAL MEDIA HAS radically transformed interpersonal relationships. Never in human history have we had such immediate access to the intimate details of one another’s lives.

We can fulfill our nosiest impulses with just a few clicks. In fact, we’re so accustomed to life in this state of perpetual exposure that we get suspicious of people who choose to remain private. Think about how rare and strange it is to meet someone without a Facebook account. What’s that guy trying to hide, anyway?

This suspicion is even more ...