Compete by Bursting the Bubble
How MinuteClinic Met the Unmet Health Care Needs of Millions—Cheaply and Conveniently
MinuteClinic provides medical attention for simple complaints that don’t require a doctor’s attention. Nurse practitioners at MinuteClinic kiosks can administer shots, treat sore throats, prescribe flu medicine, and perform other such basic medical services without a doctor on the premises. MinuteClinic is a classic example of a company whose founders recognized a significant unmet consumer need and seized the opportunity by borrowing an idea from a seemingly unrelated industry. What began as a notion for a few partners ...
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