Compete by Bursting the Bubble

How MinuteClinic Met the Unmet Health Care Needs of Millions—Cheaply and Conveniently

Jim Champy

MinuteClinic provides medical attention for simple complaints that don’t require a doctor’s attention. Nurse practitioners at MinuteClinic kiosks can administer shots, treat sore throats, prescribe flu medicine, and perform other such basic medical services without a doctor on the premises. MinuteClinic is a classic example of a company whose founders recognized a significant unmet consumer need and seized the opportunity by borrowing an idea from a seemingly unrelated industry. What began as a notion for a few partners ...

Get Top Thought Leaders Share Their Best Innovation Ideas (Collection) now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.