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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete by J. Leighton Read, Byron Reeves

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Chapter Four

Ten Ingredients of Great Games

ANATOMY OF A RAID

Helen is a product designer at a successful software company. She’s three years out of Stanford, a wiz at software requirement documents, and already a young business star. Helen is out of the house at 7 a.m., her day packed with meetings, writing, software testing, and plenty of the unexpected. But at 5:20 p.m. on Tuesday, she’s out the office door not a minute late to catch the last possible train that will get her in front of her home computer by 7 p.m. sharp. That’s the time when twenty-five fellow members of the Whitelist Guild will meet online to attempt victory over the big bad boss of the Serpentshrine Cavern.

Helen plays an online role-playing game twenty hours a week with ...

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