Chapter 3Research and Relationships
Trust is defined by the dictionary as the “reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.” As a sportscaster or producer, you have to be confident in the resources and people that purport to supply you with the facts necessary to get your job done. Conversely, those folks need to develop a trust in you. From play-by-play to reporting, from anchoring to sports talk, from producing to directing, the trust factor is pervasive.
Getting people to trust you as a sportscaster is no different than it is getting people to trust you as an individual. Doing the right thing by the athletes, coaches, and administrators you deal with will go a long way towards engendering their ...
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