The Need to Engage with Destination Development

Markus Pillmayer
Marion Karl
Marcus Hansen

Reasons for This Book on Destination Development

Strategic planning for destination development is one of the core tasks of destination managers, alongside destination management, destination marketing and destination governance (Beritelli et al., 2007; Fyall & Garrod, 2020; Haugland et al., 2011). It is, therefore, all the more surprising that the topic of destination development has so far received little attention in the context of tourism studies (Stoffelen & Vanneste, 2018; Volgger et al., 2021). Although destinations in general have been a key theme in the tourism literature for years, most of the literature has focused on analysing and ...

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