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Tourism Marketing by Devashish Dasgupta

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CHAPTER 13

Tourism Marketing: Planning, Implementation and Control — A Holistic Approach

ABOUT THE DESTINATION

They have fascinated travellers and conquerors in ancient times and continue to inspire wonder in tourists, mathematicians and archaeologists. They are a brilliant evidence of the architectural and technical capabilities of the Egyptian civilization.

OBJECTIVES
  • To understand tourism marketing at a macro-level

  • To learn how to develop a business vision and mission in tourism

  • To understand the extended marketing mix

  • To understand marketing strategy formulation and role of planning in tourism marketing.

INTRODUCTION TO TOURISM ...

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