Bullseye helps you determine which traction channels to focus on at any given time, but doesn’t give you any specific strategies or tactics for how to focus on traction channels. That’s what the rest of this book is for. This chapter presents traction strategies you should employ across each traction channel.
If you’re starting a company, chances are you can build a product. Almost every failed startup has a product. What failed startups don’t have are enough customers.
Marc Andreessen, founder of Netscape and VC firm Andreessen-Horowitz, sums up this common problem:
“The number one reason that we pass on entrepreneurs we’d otherwise like to back is they’re focusing on product to the exclusion of everything ...