O'Reilly logo

Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4

Traction Testing

Continuous testing is the key to getting traction with Bullseye. When searching for a traction channel to focus on, you’re testing the channels in your inner circle to see which are most promising. Then, when you find one worth your undivided attention, you test tactics within that channel to wring the most traction from it. In this chapter, we cover how to approach testing.

The Law of Shitty Click-Throughs

Andrew Chen, a startup advisor on growth, coined the Law of Shitty Click-Throughs: “Over time, all marketing strategies result in shitty click-through rates.” (Click-through rate refers to the response rate of a marketing campaign.)

What this means is that over time, all marketing channels become saturated. As more ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required