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Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

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CHAPTER 5

Critical Path

Startups get pulled in a lot of different directions. There are always opportunities in front of you or on the horizon that you could focus on. There are always product revisions you could work on. There are always background tasks nagging at you. How do you decide what to work on?

Defining your Critical Path

Let’s assume you buy into our approach to getting traction. You’re following the 50% rule and spending half your time pursuing traction. You’ve followed Bullseye and have a promising traction channel to focus on.

As we said in the introduction, traction trumps everything. Because of that, what you choose to focus on should relate directly back to traction.

Your Traction Goal

You should always have a traction goal ...

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