Public relations (PR) traditionally refers to a company’s public messaging of all kinds. In this chapter we focus on getting coverage from traditional media like news outlets, newspapers and magazines. Unconventional PR (like stunts and contests), content marketing, and targeting blogs are all related to PR (and can be magnified via this channel), but are covered individually in other chapters.
Starting out, an article in TechCrunch or a feature in The Huffington Post can boost your stature in the eyes of potential users, investors, or partners. These mentions lead to larger features in news outlets like The Washington Post or The New York Times, which can move the needle for you in a matter of days.