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Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

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CHAPTER 20

Existing Platforms

Existing platforms are websites, apps or networks with huge numbers of users – sometimes in the hundreds of millions – that you can potentially leverage to get traction. Major platforms include the Apple and Android App Stores, Mozilla and Chrome browser extensions, social platforms like Facebook, Twitter, and Pinterest, as well as newer platforms that are growing rapidly (Tumblr, Snapchat, etc.).

Zynga, a social gaming company, got much of their early traction by building games on the Facebook platform, where they focused on Facebook’s sharing and friend-invitation capabilities.

Similarly, when mobile video-sharing app Socialcam launched, they suggested users sign up with Facebook or Twitter, promoted user videos ...

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