O'Reilly logo

Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 22

Offline Events

Sponsoring or running offline events – from small meetups to large conferences – can be a primary way to get traction. Twilio, a tool that makes it easy to add phone calls and text messaging to applications, attracted its customers by sponsoring hackathons, conferences, and meetups large and small. Larger companies like Oracle and Box throw huge events (Salesforce’s Dreamforce conference has over 100,000 attendees!) to maintain their position as market leaders.

In phase I, offline events give you the opportunity to engage directly with potential customers about their problems. Such events are especially important when your target customers do not respond well to online advertising or do not have a natural place to congregate ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required