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Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

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CHAPTER 23

Speaking Engagements

In the previous two chapters, we touched on speaking at trade shows (chapter 21) and offline events (chapter 22). In this chapter, we will discuss how to land these speaking engagements and how to make them compelling.

It’s relatively easy to get started in this channel – simply start by giving free talks to small groups of potential customers or partners. Speaking at small events can improve your speaking ability, give you some early traction, and spread your story or message. It’s also good for personal growth if you’ve never done it before: Mark Zuckerberg has talked about how improving at public speaking has vastly improved his management ability. Therefore, we recommend trying to give at least one talk even ...

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