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Traction: A Startup Guide to Getting Customers by Justin Mares, Gabriel Weinberg

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CHAPTER 24

Community Building

Community building involves investing in the connections among your users, fostering those relationships and helping them bring more people into your startup’s circle.

You probably know people who won’t stop talking about how helpful Yelp is for choosing a restaurant, or how awesome TripIt is for planning travel. These people are known as evangelists – passionate users who tell others about how awesome a product is.

Maybe after hearing about Yelp from your friend for a third time, you used the app yourself when looking for a dinner spot on Saturday night. Then, you found it so useful that you too became a Yelp evange-list. That is a direct example of how evangelists spread the word about a product and help build ...

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