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Traction by Gino Wickman

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CHAPTER 2

LETTING GOOF THE VINE

 

 

 

 

 

An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine. He’s hanging there, a thousand feet from the top and a thousand feet from the bottom. His situation seems hopeless, so he looks up to the clouds, and decides, for the first time, to pray. “Is anybody up there?” he asks. After a long silence, a deep voice bellows down from the clouds: “Do you believe?” “Yes,” replies the entrepreneur. “Then let go of the vine,” says the voice. The entrepreneur pauses for a second, looks up again, and finally responds, “Is there anybody else up there?”

Most business owners are unable to reach the next level because they are simply not ready to let go of ...

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