Chapter 11. Continuous Improvement

Continuous Improvement

"Who's Zig Ziglar?" Martin asked.

"Only one of the greatest motivational speakers of all time. He's 82 years old and he's taking notes, still trying to improve and grow. To me that's a lifelong learner. Too many people don't become great because they are not willing to learn and get better. They don't like being uncomfortable. They like the status quo. They like their comfort zone. "What's wrong with being comfortable where you are?" Martin asked.

"Everything," Coach answered. "Everything if you want to be the best. You are either getting better or worse but never staying the same. If you are not getting better, then it means you are getting worse. That's why the best are always pushing themselves out of their comfort zone as they strive to get better. Those who want to just be average and good are happy to be comfortable. But for the best, comfort is not an option. Take my four daughters, for example. One is a teacher, one is a doctor, one is a stay-at-home mom, and the other owns her own business. I sent them to the finest schools in the country. I spent a fortune on education. Told them I was frontloading them and setting them up for success; in case they married some dimwit, they would be able to take care of themselves."

Martin laughed as Coach Ken continued, "I also gave each one of them the Playbook and shared the lessons with them. All four ...

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