Trainer Credibility



“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible. We believe a good person more fully and more readily than others. There are three things which inspire confidence in character that induce us to believe a thing apart from the proof of . . . good sense, good moral character, and good will.”



The credibility characteristics put forth by Aristotle are important for any speaker and especially so for trainers. But before defining the qualities of a credible trainer, we must remember that not all the trainings that trainers do should ...

Get Training Design and Delivery 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.