LESSON 5
AVOIDING THE STAGNATION TRAP
That some achieve great success, is proof to all that others can achieve it as well.
—ABRAHAM LINCOLN
The thirty companies that make up the Dow Jones Industrial Average (DJIA) are often thought of as the gold standard when it comes to top organizations. They are chosen based on their past performance and success. These are the blue-chip companies that set the standard of excellence for others. Despite this, you might be surprised to learn that the DJIA is notoriously fickle when it comes to stability. Instead of remaining constant, the companies included in it change quite frequently. In fact, the companies in the DJIA have changed forty-eight times since its founding in 1896; only General Electric remains ...
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