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Transformative HR: How Great Companies Use Evidence-Based Change for Sustainable Advantage by Ravin Jesuthasan, John W. Boudreau

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CHAPTER 2

WHERE ARE YOUR PIVOTAL TALENT SEGMENTS?

Segmentation is about discovering the strategic categories of employees and potential employees by understanding the most vital differences between them. These strategic categories are based on what the organization needs from employees and potential employees (demand side) or on what the organization can offer to attract or motivate them (supply side). Identifying these differences allows an organization to craft unique deals that meet the needs of particular segments and to target those deals to the segments where they will have the biggest impact.

Segmentation, a central framework of marketing, ought to be a central framework for HR as well. In marketing, segmentation means dividing the population ...

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