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Transformative HR: How Great Companies Use Evidence-Based Change for Sustainable Advantage by Ravin Jesuthasan, John W. Boudreau

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CHAPTER 11

ROYAL BANK OF SCOTLAND PROVES PEOPLE MATTER

How would you like to be in the middle of your global employee survey process just as your organization came under some of the most intense criticism in decades during a severe economic crisis? In 2008, when financial markets around the world were in free fall, the Royal Bank of Scotland (RBS) Group found itself in just that situation. Many organizations might have canceled or postponed the survey until things improved, but the RBS HR organization saw it as a unique opportunity to test the value of their HR work in the toughest of times. When the crisis hit, they were in the midst of an employee opinion survey and as a result were well placed to assess the impact of the crisis on their employees. ...

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