Chapter 2

Dynamic alignment – a heuristic to cut through complexity

High performance supply chains do not just evolve

Introduction

In Chapter 3, we make a strong case for kick-starting any design or redesign of your enterprise supply chains, by first interpreting customer expectations and then using the insights gained to guide the corresponding internal re-engineering work.

In fact, we will go further than that and contend that, for successful transformation of your enterprise supply chains, you must consciously design all your internal activity and external interactions with customers and suppliers in mind. The days of just letting supply chains evolve are gone forever.

For that reason, we are introducing in this chapter, two frameworks ...

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