Transforming Your Business with AWS

CHAPTER 6Rethinking J&S Food's Business

Digital Transformation is an illusion, unless it's backed by a genuine business transformation, rethinking the entire company, turning its ideas, strategies, and organization upside down and inside out.

—Jakob Vasehus

It's an open secret that a significant portion of digital transformation projects fail to deliver the expected benefits. An article in Harvard Business Review, “Digital Transformation Is Not About Technology,” puts these numbers on the table: “70 percent of all digital transformation initiatives do not reach their goals. Of the $1.3 trillion that was spent on digital transformation in 2018, it was estimated that $900 billion went to waste.”

Digital transformation should be seen as the rational deployment of digital technology across the organization in support of all areas of the business. This assumes that the weaknesses of the current business model versus the digital competition requirements are understood and that the solutions to fix them are defined.

The transformation of your business will result in changes to how it operates and how your organization can provide customers with the first-class digital business experience they expect.

In this chapter, in the role of the J&S Food's digital transformation project leader, you'll attend a business transformation workshop facilitated by an enterprise architect. You'll learn the essence of the concept of the digital operational model, why it matters for the digital business, ...