CHAPTER 11Specifying J&S Food's Smart Shopping Bag Digital Product

Systems Thinking is a mixed bag of holistic, balanced, and often abstract thinking to understand things profoundly and solve problems systematically.

—Pearl Zhu

This chapter illustrates how J&S Food's new digital product and service development team operates on a daily basis in terms of structure, team, roles, responsibilities, processes, practices, and tools. It shows how the principles of the digital business value chain and digital business operational model are implemented and applied to help the company deliver the promised superior digital food experience. Above all, it shows how systems thinking through an object-oriented approach improved J&S Food's digital product and service development process.

The information provided in this chapter will give you an accurate perspective of how digital product and service ideas and concepts gradually take shape, as well as providing the basic things that you need to know about Internet of Things (IoT) product implementation.

Transformation Journey's Fourth Stage: Specification of the Smart Shopping Bag Digital Product

The second step of the fourth phase of J&S Food's digital transformation is about specifying the features of the smart shopping bag digital product.

Figure 11.1 illustrates where the team stands in the company's digital transformation journey.

Figure 11.1: The digital product's specification phase of J&S Food's digital transformation journey ...

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