CHAPTER 15Launching J&S Food's First Digital Food Product
Planning is bringing the future into the present so that you can do something about it now.
—Alan Lakein
The staff at all J&S Food stores have been trained on the new digital business model and underlying infrastructure and tools. The go-to-market decision was made. The next and final step is to send the smart shopping bag to the digital market.
Nevertheless, sending a digital product and service to market should never be improvised; go-to-market strategies are needed.
This chapter discusses the key steps and approach that resulted in the smart shopping bag go-to-market strategy.
Transformation Journey's Fourth Stage: Deploy J&S Food's Digital Business
This is the last step of J&S Food's digital transformation journey; it's about sending to market the smart shopping bag digital product.
Figure 15.1 illustrates where the team stands in the company's digital transformation journey.
Figure 15.1: The deploy the Digital Business phase of J&S Food's digital transformation journey
As Figure 15.1 illustrates, digital business deployment is a three-step process including the following:
- Defining the go-to-market strategy in terms of target market, value proposition, and distribution and then making the go-to-market decision
- Understanding J&S Food's go-to-market strategy
- Declaring J&S Food's digital business open
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