Transforming Your Business with AWS

CHAPTER 16Maintaining and Supporting J&S Food's Digital Business on a Daily Basis

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

—Jeff Bezos

Two months after the smart shopping bag digital product launch, 350,000 premium customers have subscribed to the service.

J&S Food's CEO tells the media, “Success was predictable: We did the right things and we did them properly.”

J&S Food's business operations are now orchestrated around two activities: customer insights management driven by the marketing team and customer value increase management overseen by the customer service team. They both determine the rapid evolution of the smart shopping bag digital product.

This last chapter of the book provides a snapshot of how, on a daily basis, the company takes advantage of its digital business value chain and the underpinning AWS infrastructure as a service (IaaS) and platform as a service (PaaS) technologies to offer in-store customers the superior digital food experience that they expect.

The New J&S Food Day-to-Day Business

As expected, J&S Food's staff initially adapted to the company's digital business value chain practices and then ended up customizing it into what is now known as the customer value creation virtuous circle.

The customer value creation virtuous circle paces the new J&S Food's day-to-day business involving customer insights management, ...